TOUR OPERATOR
Source: PIXABAY
Source: PIXABAY
Source: PIXABAY
A tour operator is a business that typically combines and organizes accommodation, meals ,sightseeing and transportation components, in order to create a package tour. They advertise and produce brochures to promote their products, holidays and itineraries. Poyther (1993) defines, “tour operator is one who has the responsibility of putting the tour ingredients together, marketing it, making reservations and handling actual operation.” Today, tour operators have become highly competitive. They endeavor to achieve a high volume of turnover, and maximum International and domestic market share by effectively operating. Moreover, the success of many developed and developing nations as tourists destinations depend heavily on a tour operator’s ability to attract tourists, development and promotion of tourism plant, diversification of tourism product and their social responsibilities to develop a remote and backward area.
